Starting and maintaining a business as a military spouse can be challenging, especially when you’re constantly moving. But with the right mindset and strategies, it’s possible to build a successful business that travels with you.
Caroline Potter, a holistic nutritionist, is used to packing up her life every few years. Her husband’s military career has taken them from one base to another, across the country to Hawaii and overseas to Rota – and half a dozen places in between.
Each move has meant new schools for the kids and new friends to make, all while maintaining her businesses, Flourish and Flourish Apothecary.
“I am passionate about encouraging women that they can thrive, not just survive the day,” Potter tells We Are The Mighty. “I love to meet women where they are in their unique season of life and work specifically with women in seasons of adrenal fatigue, anxiety and postpartum.”
Potter has taken her businesses “on the road” with every move and offers fellow military spouses five actionable ways to start – and maintain – a business when you are constantly moving.
5 Actionable Ways to Start and Maintain a Business
Choose a Portable Business Model
Look for business ideas that don’t require you to be in one specific location. Services like freelance writing, graphic design, virtual assistance or online coaching are all examples of businesses that can be run from anywhere with a stable internet connection. If you have a hobby or skill, think about how you can turn that into a service or product you can offer online.
“While I am thankful that modern technology allows me to do my job from anywhere, the online space can often seem glamorous,” Potter says. “It is not some magical unicorn of a job but takes intentional time and effort.”
Leverage Online Platforms
Use online marketplaces and social media to reach customers no matter where you are. Platforms like Etsy, Fiverr, or Upwork allow you to sell products or services to a global audience. Build a strong online presence with a professional website and active social media profiles to attract and engage customers.
“Lately, I have been loving the platform Substack as it has a very real life, community feel,” Potter says.
Network with Other Military Spouses
Join online communities and local groups of military spouses. Networking can help you find clients, collaborators, and support from people who understand your unique challenges. Military spouse groups on Facebook, LinkedIn, or local base groups can be valuable resources.
“While I may ‘meet’ all of my clients virtually, the one-on-one conversations are the most rewarding,” Potter says.
Plan for Relocations
Every time you know a move is coming, start planning early. Notify your clients, update your business address, and research the resources available at your new location. If your business relies on local clients, start reaching out to potential customers in your new area before you move.
Stay Flexible and Adaptable
Flexibility is key when running a business as a military spouse. Be ready to adapt your business model or services based on your new environment or circumstances. For example, Sarah expanded her services to include online courses when she moved to a location with limited internet access.
Entrepreneurial Tips For Military Spouses
- Start Small: Don’t feel like you need to have everything figured out from day one. Start with what you can manage and scale your business as you gain experience.
- Prioritize Time Management: Balancing business with family and military life can be tough. Create a schedule that allows you to dedicate time to your business without sacrificing time with your family.
- Seek Out Resources: Take advantage of resources specifically for military spouse entrepreneurs. Organizations like the Military Spouse Chamber of Commerce or SCORE offer valuable tools and mentorship.
- Don’t Be Afraid to Ask for Help: Whether it’s hiring a virtual assistant or asking a friend to watch the kids for a few hours, don’t hesitate to seek help when you need it.
- Embrace the Journey: Every move and every challenge is an opportunity to grow. Embrace the journey and learn from each experience.