Evan Williams puts the American spirit into American spirits

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This post was sponsored by Evan Williams.

There’re few things in the United States that are as American as Kentucky Straight Bourbon. How American is it? In 1964, the United States Congress actually declared Bourbon to be a “distinctive product of the US,” therefore protecting its name and production methods from foreign knockoffs.

There are also few things as American as helping each other out in times of crisis. And right now, as we all know, these are incredibly challenging times. Thankfully, folks all across the United States are working hard to help each other out.

You’ll find this same American spirit in companies like Evan Williams. During a global pandemic, Evan Williams is introducing their veteran-focused American-Made Heroes Foundation. This new foundation is designed to support nonprofits who work with the veteran community, helping the brave Americans who have served our country — especially the ones who may be further struggling due to this ongoing health crisis.


Evan Williams has grown into one of the biggest Bourbon brands in the world, known for its smooth taste and value. They’ve shown the world that you don’t have to pay outrageous prices or deal with obnoxious gimmicks to enjoy a great Bourbon. And as they’ve grown, they’ve made a great effort to give back — the American-Made Heroes Foundation is Evan Williams’ way of giving back to those who served.

With the COVID-19 outbreak, a lot of things in life have been put on hold. A lot of nonprofits that support veterans and their families have had to cease operations while figuring out their next steps. Now, more than ever, these nonprofits need support, and Evan Williams is committed to providing that support. The American-Made Heroes Foundation Fund provides grants of up to ,000 to support nonprofit community organizations in the United States that provide services to US military veterans and are impacted by COVID-19.

If you work for a 501c3 nonprofit that supports veteran causes, apply for funds here.

Each year, they also honor six inspiring veterans who have dedicated their lives to serving our country and its citizens. After choosing veterans to honor, Evan Williams features these Heroes and their exceptional stories of honor, bravery, and service to their community on a special edition bottle.

This year, they honored six amazing Americans and donated to the charity of choice of each veteran. Here’s a small sampling of the selected heroes. We encourage you to go check out the other stories, which are just as inspiring:

Eduardo “Eddie” Ramirez

Eduardo “Eddie” Ramirez hails from San Francisco, California, where he studied electrical engineering and worked at NASA’s Research Center. He enlisted in the U.S. Air Force in 1981 when he was 21: kicking off a decorated 22-year career that would take him to Japan, Germany, Italy, and Spain. Along the way, he served in the Persian Gulf War, earned five advanced degrees, and had two children-both born overseas.

There are so many different opportunities the military has to offer,” says Eddie, who took full advantage of the training and education programs that taught him persistence, determination and attention to detail. He worked as an aerospace ground equipment mechanic, a radio communications maintainer, and a professional military education instructor, before retiring as Flight Chief of the Airmen Leadership School in 2003. But his record of service continued.

Leveraging his master’s degree in Public Administration, Eddie went to work for the Department of Labor, before moving on to the Department of Veterans Affairs (V.A.). As an Administrative Officer for Mental Health, he spent nearly a decade advocating for veterans and strategizing ways to improve the V.A.’s processes. “I’ve always had a sense of ownership and giving back to my fellow veterans,” Eddie says. His friends describe him as a “big guy with a big heart.”

After 35 years of federal employment, Eddie returned to the Bay Area to pay it forward. He is the founder and CEO of OneVet OneVoice: a non-profit organization that assists some of California’s 1.8 million veterans with healthcare, education, housing, and job opportunities. He also established the American Legion Cesar E. Chavez Post #505, the San Francisco Veterans Film Festival, and the Veterans Town Hall Collaborative.

Eddie has chosen OneVet OneVoice as his charity for this year, and you can learn more about their mission at https://onevetonevoice.org/

Jonathan Hiltz

Missionary. Marine. Advocate. There are many ways for a person to serve, and Jonathan Hiltz has done them all. Jon grew up helping the poor in Mexico, then enlisted in the U.S. Marine Corps after the events of 9/11. He deployed to Fallujah with the 8th Marine Regiment as part of Operation Iraqi Freedom, where he spent a year working as a Nuclear Biological Chemical Defense Specialist.

The Marines was kind of countercultural to what I did [before],” Jon explains. As a missionary, “I was serving people, helping people-and then I went to war.” In reality though, the military was just a different kind of service. He did a bit of everything: weapons detection, interior guard, convoy security-even distributing ballots to Iraqis to help facilitate their first elections.

Upon completion of service, Jon chose to exit the Marines and return to his missionary roots. He enrolled in St. Louis Christian College and began volunteering to help the homeless. “It was just a progression,” Jon says of his work. “What are the needs? I’m going to start checking off the boxes.” He is the founder of the Arise Veteran Foundation in St. Louis, Missouri; and Love Goes: a non-profit working to alleviate poverty in Southern Illinois.

Today, Jon lives with his wife, Amber, and three children in Marion, Illinois, where he also works as a Peer Support Specialist at the VA Medical Center. There, he helps other veterans cope with Post-Traumatic Stress Disorder (PTSD) and substance abuse. “I use my story a lot to help other people,” he says, referring to his own struggles with PTSD. “I’ve been in combat, too. You can still do better. You can have a good career. You just need help sometimes.

To learn more about Love Goes, where Jon has chosen to donate, check out their website: lovegoes.org

Mary Tobin

Mary Tobin grew up watching her mother do everything in her power to help those in need-even when her own family didn’t have much. She left Atlanta, Georgia, at age 17 to join the United States Military Academy at West Point. It was in her third year of training that 9/11 drastically altered the trajectory of her career. She deployed to Iraq six months after graduating: the only woman and black officer in her unit.

Everything I ever learned about leadership, I learned in that first deployment,” Mary says, which also earned her the Combat Action Badge. She completed a second deployment to Iraq with the Combat Aviation Brigade, before becoming a senior leader of a military intelligence unit in South Korea. It wasn’t long after that the injuries she sustained in Iraq caught up with her: putting an end to her 10-year career. For the first time, Mary was a soldier without a mission.

Driven by the commitment she made at West Point-to fulfill a lifetime of selfless service to the nation-Mary began working with volunteer organizations that supported veterans, women of color, and the homeless; including USA Cares and Community Solutions. “I had to feel like I was having a positive impact on someone or something,” she explains. “I served with some pretty amazing people. I want to live a life worthy of those who gave their lives for our freedom.

Mary has chosen The Mission Continues as her charity, where she currently serves as the executive director. The Mission Continues: is a national nonprofit that empowers veterans to become leaders in their communities and supports neighborhood transformation efforts. “I am a product of what happens when you no longer call me broken and you tell me I’m strong,” she says. “There are millions of ‘little Marys’ out there who need THIS Mary to remind them that they can be whatever they desire. It’s the least I can do.

To learn more about The Mission Continues, visit https://missioncontinues.org/.

In addition to giving grants to these veterans’ nonprofits of choice, Evan Williams has also given over 0,000 to 501c3 organizations that serve veterans and the greater military community over the last five years. And while that is generous by any means, they aren’t done yet.

Visit American-MadeHeroes.com to learn more about the Foundation.

Thank you, Evan Williams for not just throwing up a patriotic image on your bottle. Thanks for honoring veterans by putting them right next to your brand and giving to those organizations that serve those who served.

This post was sponsored by Evan Williams.